Glossary

QBR (Quarterly Business Review)

Definition

A QBR (Quarterly Business Review) is the once-a-quarter review where a team or company steps back from weekly execution to assess what was achieved against its goals, what was learned, and what should change next quarter. Unlike a status meeting, a good QBR is a decision-making forum: it scores the quarter and resets priorities.

A strong QBR spends most of its time on two questions: what did the results teach us, and what are we changing because of it. Scoring goals matters, but the score is the input, not the output. The output is a short list of decisions: continue, stop, double down, or reset.

QBRs fail when they become a parade of slides where each team reports green and nothing is decided. The antidote is to walk in with the numbers already known, so the meeting is spent on judgment rather than on reading the data aloud.

Example

A QBR opens with each OKR scored, then spends 80% of the time on the three goals that missed, deciding what to change before next quarter starts.

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