Profit.co has every module. All of them wait for input.
Vindaris derives progress from the tasks behind your goals, not a manual update. It analyzes the work activity behind every goal, the tasks and conversations in the tools your team already uses, derives live status, and flags a goal the moment its work stalls. Profit.co has one of the deepest OKR feature sets in the category, all of it still fed by hand.
Last reviewed August 2026
Profit.co is a broad OKR platform with KPI dashboards, task boards and performance reviews added as modules over a goal-tracking core. Vindaris is intelligent strategy execution software with a native work layer: strategy, goals and KPIs map down to every project and task, and the Work Graph flags execution risk from task movement rather than from a check-in.
Breadth of modules, one narrow source of truth.
Profit.co covers a lot: OKRs, task management, performance reviews, employee engagement, strategy templates, KPI libraries. Every module still resolves to a number a person enters.
Profit.co started as an OKR tool and grew by adding features: KPI dashboards, task boards, performance reviews, review templates. Each addition extends what the product covers, and the breadth is real value for a team that wants one subscription. None of it changes the foundation, which is a goal-syntax tracker.
The task management is a convenience layer rather than a work system. Teams still deliver in Jira, Planner, HubSpot or Google Sheets, and the connection between that delivery and the OKRs it should drive stays manual or loosely integrated. The KPI module shows the same pattern: KPIs are tracked alongside OKRs as a parallel structure rather than as part of one goal architecture, so linking the two to each other and to the work beneath them takes mapping discipline that erodes across quarters.
The question worth testing on any tool. When a key result is off track, can the system show you which specific work items are stalled, reassigned, or never started? In Profit.co, answering means leaving the tool. In Vindaris, the goal and the work share one system, so the answer is already there.
What teams consistently praised
- Very broad OKR and performance feature set.
- Large library of KPI and OKR examples.
- Configurable to many operating models.
- Aggressive pricing for the feature set.
Where teams hit the limit
- Every module depends on manual input.
- Breadth increases the maintenance burden per quarter.
- Task features duplicate the tools teams already use.
- Reported progress remains the source of truth.
More modules, same manual core.
- Goals live in one system. Work lives in another.
- Teams update goals as a reporting exercise.
- Task modules duplicate the tools teams already work in.
- Dashboards show what teams reported, which is not what happened.
- More modules means more places to keep current.
- One structure for goals and work, not modules stitched together.
- KPIs and OKRs share a model instead of running in parallel.
- No second task board to adopt, because your existing tools sync in.
- Risk surfaces from task movement rather than from a check-in value.
- Mapping goals to work is structural, so it does not decay across quarters.
Profit.co models everything. It reads almost nothing.
Profit.co grew by addition, and the data model shows the history. OKRs came first, then KPIs, then tasks, then performance reviews, each as its own structure with references between them. Breadth is real. Depth is what references cannot provide.
| Object | Profit.co | Vindaris |
|---|---|---|
| OKRs | The original core object | One goal structure, OKR syntax over it |
| KPIs | A parallel structure that references OKRs | The same goal structure, KPI syntax over it |
| Tasks | A built-in board most teams bypass | The tasks, synced from the tool teams use |
| Goal to work link | Manual mapping, maintained by discipline | Structural, maintained by the sync |
| When a key result is off track | Leave the tool to find out why | Open the goal and read the stalled tasks |
The built-in task board is the clearest symptom. It exists because the model needed somewhere for work to live, but teams already have Jira or Planner, so the board goes unused and the mapping between goals and work activity goes back to being manual. Vindaris does not ask for the work to move; it connects to where the work already is.
Five views that keep strategy and execution in sync.
See every goal connected to the work moving it.
Drag and drop your alignment structure. Roll up work progress, KPIs and goals without enforcing any framework syntax.
Alignment Canvas →
Spot risk while there is still time to fix it.
Run heatmaps across teams, goals, KPIs and projects. Save views and get notified when risk levels change, from task movement rather than a reported number.
Combine tasks and projects across your systems.
Sync HubSpot, MS Planner, Google Tasks, Asana and more into one view. Bidirectional sync keeps everything current while teams stay in their own tools.
All integrations →
Everyone knows exactly what matters most.
A clear view of each person's goals, KPIs, projects and tasks. Start the week focused on what is due.
Run reports the way management needs them.
Rank teams, spot risks, compare KPIs to work. AI summaries push updates to Slack, Teams and email.
Bring the goals. Drop the duplicate modules.
Most of the migration is consolidation. The objects that were parallel structures become one.
Profit.co exports objectives, key results and KPI definitions with owners and current values. Bring both across; they will not stay separate on the other side.
In Vindaris a KPI and an OKR are two syntaxes over one goal structure, so the cross-references you were maintaining between them collapse. This usually removes a layer of duplication that had built up quietly.
Connect Jira, Asana, Planner, HubSpot or Google rather than recreating the Profit.co task board. The tasks your team already has become the work layer under the goals.
With work connected, the periodic check-in that updated key-result values has nothing to add. The discipline that was keeping the goal-to-work mapping alive is no longer required, which is the part that always eroded first.
Free forever for up to 5 people. No credit card required.
Start free Book a demo No credit card requiredVindaris vs Profit.co, feature by feature.
Profit.co wins on breadth. This table compares what each product knows about the work beneath the key result.
| Feature | Vindaris | Profit.co |
|---|---|---|
| How progress is measured | Read from task-level work and Slack context in the tools your team already uses. | Check-ins against key results, with KPI values entered or imported separately. |
| Goal frameworks supported | Framework-agnostic: OKR, KPI, EOS Rocks, OGSM, SMART, Balanced Scorecard, or hybrid. | OKR-first, with KPIs and tasks added as parallel modules. |
| Connection to work activity | Native work layer with bidirectional sync to HubSpot, Planner, Google, Jira, Asana. | Built-in task boards that most teams bypass for their real delivery tools. |
| Risk detection | Automatic execution-risk flags from task movement, focus and pace against plan. | Status colours derived from reported check-in values. |
| Status reporting | Live views and AI risk summaries pushed to Slack, Teams, and email. | Broad dashboard and review templates across the module set. |
| Capacity and bandwidth | Built-in bandwidth and capacity planning. | Limited, and separate from the goal structure. |
| Ownership model | Single-owner accountability enforced structurally. | Key-result owner, with alignment maps across the org. |
| Free plan | Free forever, including 2 integrations and up to 5 people. | No free tier; quote-based proposal pricing across Small Business, Mid-Market and Enterprise. |
| Best fit | Teams that want one architecture rather than several modules stitched together. | Teams that want broad OKR feature coverage and fast initial setup. |
The category as a whole is compared in the best strategy execution software guide, and the argument underneath it is set out in the strategy execution gap whitepaper.
Priced per user for breadth, or per user for depth.
Profit.co publishes per-user pricing with a free tier, and is one of the more affordable products in the category. The tiers are structured around how many modules you want.
| Plan | Profit.co | Vindaris |
|---|---|---|
| Free tier | Free tier for a limited number of users with feature caps. | Free forever. Up to 5 people, 2 integrations, all core features. |
| Entry paid plan | Per-user monthly pricing, published, competitive for the category. | Connect, EUR 10 per user per month. All integrations, unlimited sync. |
| Upper plan | Higher tiers unlock further modules: KPIs, tasks, performance, analytics. | Pro, EUR 20 per user per month. Unlimited users in one organization. |
| Published pricing | Yes, published on the website. | Yes, on the website. No quote required to evaluate. |
| Minimum commitment | Monthly or annual. | None. No seat minimum, no annual term, no setup fee. |
Vindaris is free forever for up to 5 people with 2 integrations, then EUR 10 per user per month. The work layer and execution-risk detection are on every tier, including the free one, rather than being what the upgrade unlocks.
Best for individual contributors, small teams or startups. No credit card required.
- All features (incl. Alignment Canvas, My Priorities, Heatmap, Data Studio & Task Board)
- Set up 2 integrations of your choice
- Invite up to 4 additional members
- 5 ad-hoc AI risk summaries per month
Best for teams, small agencies, or departmental and team management.
- All in Free
- All integrations, unlimited sync
- Unlimited AI risk summaries & alignment suggestions - ad-hoc and scheduled
- Up to 10 users within one organization
Best for multiple teams, exec teams, Chiefs of Staff, departmental leadership or full-org deployments.
- All in Connect
- Unlimited users within one organization
- Direct human support email, 24h response time
- Human-led onboarding support
Common questions, answered
What is the difference between Profit.co and Vindaris?
Does Profit.co connect OKRs to work activity?
Is Vindaris cheaper than Profit.co?
Can I migrate from Profit.co to Vindaris?
Free resources for this topic
A template you can download, a playbook to run, and the thinking behind both. No email required.
Or start with the full picture: strategy execution software that connects your plan to the work delivering it.
Switching from Profit.co is a choice. Repeating its architecture is optional.
Free forever for up to 5 people. No credit card required.
