rufmacher found out its top reps weren't skipping a single step
rufmacher runs a sales-driven go-to-market motion and used to spend hours a week assembling pipeline reports by hand. Vindaris automated that reporting, and its Work Graph surfaced something the reports never could: most reps were skipping a step the top performers never skipped.
Reporting that used to take hours, most of it manual
Before Vindaris, rufmacher's GTM reporting meant exporting activity from the CRM, cross-checking it against the pipeline plan, and rebuilding a summary for leadership every week. That process worked, but it was hours of manual assembly for a report that was already a little stale by the time anyone read it.
With goals and rep activity synced into Vindaris, Data Studio builds that same report automatically. Leadership sees current numbers without waiting for someone to compile them.
The step top performers never skipped
The bigger find came from the Work Graph, which compares how individuals actually work, not just what they close. It surfaced a clear pattern: rufmacher's top-performing reps consistently ran a qualification step that most of the rest of the team quietly skipped under time pressure.
That single insight was easy to act on once it was visible. rufmacher rebuilt onboarding around the step the top reps were already running, and the Work Graph now flags it automatically if a rep's pattern starts to drift from it again.
“Reports build themselves now, and the Work Graph told us something our CRM reports never would have: which step separated our best reps from the rest.”Sales operations, rufmacher
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