Template . Any framework . PPTX

Strategy on a Page

Strategy fails most often not because it is wrong but because no one can recite it. This one-pager is the antidote, and it is deliberately framework-neutral: use it above OKRs, EOS, OGSM, or anything else. The section that does the most work is the last one, the explicit not-doing list. A strategy that never says what you are giving up is a wish list, and it is the part most plans quietly omit.

vindaris-strategy-on-a-page.pptx Download PowerPoint (.pptx)

Strategy on a Page

Company / team: ____________________
Year: ____________________
One page anyone in the company can read and act on
Framework-neutral: sits above OKRs, EOS, or OGSM
The section that does the most work is the last one: what we are not doing

Direction

Mission and Vision

Where we are going (the ambition, in two sentences):
Example: Be the operating system mid-market teams run their whole business on. In three years, the default choice in our niche
Your ambition: ____________________
Why now (the insight that makes this the moment):
Example: Teams are consolidating five point tools into one. Your reason: ____________________

How we win

Strategic Priorities

The few real choices, 3 to 5. If a competitor could claim the same line, it is a platitude
Example: Win on setup speed, not feature count
Example: Sell through implementer networks before broad marketing
Choice: ____________________
Choice: ____________________

Measures

Goals and KPIs

Outcome	Target	By when
Active accounts	1,200	Year end
Net revenue retention	115%	Year end
____________________	________	________
____________________	________	________

Execution

Key Initiatives

Priority this year	Owner
Ship self-serve onboarding	A. Lee
Launch implementer partner program	R. Diaz
____________________	________
____________________	________

Trade-offs

What We Are Not Doing

Explicit trade-offs. Naming them is what makes the rest of the page believable
Example: No new verticals this year
Example: No custom enterprise builds
Not doing: ____________________
Not doing: ____________________

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How to use this template

Write the ambition so anyone in the company could repeat it. If it needs the deck to make sense, it is not yet on a page.
Limit how-we-win to a few real choices. If a competitor could claim the same line, it is a platitude, not a strategy.
Give each yearly priority an owner. A priority with no owner is a hope shared by the whole company and held by no one.
Fill the not-doing list honestly. The trade-offs you name are what make the rest of the page believable.

Frequently asked questions

Does strategy on a page replace OKRs or EOS?

No, it sits above them. The one-pager states the direction and the choices; OKRs, EOS Rocks, or OGSM are how you operationalize and track it through the year.

Why include a not-doing list?

Because strategy is choice, and a plan that only adds priorities without naming trade-offs overloads teams and quietly fails. The not-doing list is what makes the focus real.

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